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My Journey to Publishing on Amazon: How and Why?

Twelve days ago, I published my first work of fiction to Amazon and Smashwords. It’s called The Black God’s War: A Novella Introducing a New Epic Fantasy, and it serves as an introduction to my novel with the same title (The Black God’s War). Here’s how and why I dipped my toes into the indie waters.

The Black God's War by Moses Siregar III

Getting a Word document ready for Kindle and Smashwords took a little effort over the course of a day, but after you’ve done it, you realize how easy the process is. The free Smashwords Style Guide leads you through the process, and their guide works for Amazon as well as Smashwords. Once you’re in Smashwords, you can automatically get your ebook into BN.com, the iBookstore, Kobo, and Sony.

Some of the main things you have to do are the following: create universal paragraph indentation (you cannot use the TAB key and you have to delete all tabs); insert page breaks between chapters; single space the text with a common font (12-pt Times New Roman, for example); insert graphics directly in Word; and add a copyright page at the front. You’re ready to upload. It’s easy.

I uploaded my document, book cover, and book description on a Monday morning, and by the early a.m. on Wednesday it was available for sale on Amazon. Total cost to me: $0.00.

Why?

I’ll admit to being confused about the best way to approach publishing today. The world of publishing is changing fast and there’s a new wave of indie writers extolling the virtues of 70% ebook royalties on Amazon, full control, and no delays. So I’m testing the waters as an experiment. In an average scenario, you can get free exposure and reach some new fans, read more reactions to your work, and make a little money (some indie writers even make a lot).

So far, my book has been read by a modest number of people, and already there’s at least one review on GoodReads, LibraryThing, Shelfari, a review blog, and Smashwords. The reviews have been encouraging, and it’s nice to hear from people that don’t know you that you aren’t crazy (always a possibility). I even got an unexpected email from an American in China who said he’s now “a fan,” and someone I don’t know on KindleBoards called it a “very good read.” Lastly, I had an excuse to be interviewed by the Kindle Author blog.

At this stage in the game, those little things are nice rewards. Additionally, I’ve used the coupon feature on Smashwords to give away free copies of my novella, and it’s nice to be able to link to my Amazon page from my blog. On the flip side, I now see that promoting your work can give you another excuse to procrastinate rather than write.

It’s too early for me to judge the results of this experiment, but if it only achieves what it has so far, it will have been worth it. If I publish the book independently, then this is all pre-release marketing to generate some buzz for the full novel. And if I seek out a publisher (I’m not sure if I want to submit it anywhere, because the indie route looks pretty good to me), then hopefully having some reviews and sales to show them would help my cause.

Well, if you’ve run out of things to read you’ll know where to find this one, and if you’re interested in an electronic review copy, just let me know. The novella is around 24,000 words long, and can be read through in just a few hours.


Moses Siregar III is the author of The Black God’s War, a dramatic epic fantasy novel inspired by Homer; you can sample it for 99 cents at Amazon or Smashwords. He lives with his family at high elevation in Prescott, AZ, and blogs about passion for the writing life at Moses and Dionysus Walk Into a Bar … Learn more about Moses: Facebook or More Facebook, Twitter, and GoodReads.